Social Innovation to improve physical activity and sedentary behaviour through elite European football clubs; European Fans in Training (EuroFIT) (WC2013-065 HZ)

Objectives

Starting date: 01/11/2013

EuroFIT Objectives:

  • Use State of the Art Theory and Evidence

To apply state-of-the-art theory and evidence on motivating and maintaining behavioral change to develop a technology-supported, culturally- and gender-sensitized lifestyle programme for men, to be delivered in top European football clubs.

  • Deliver EuroFIT in 15 Clubs

To deliver the EuroFIT programme in 15 leading football clubs across Europe and evaluate it in a pragmatic randomized controlled trial.

  • Review and Evaluate

To review and evaluate the programme in terms of experience of: a) its benefits (or harms) to participants; b) its benefits to families and wider social networks; and c) how best to refine the programme to make it most attractive to women, families and other groups.

  • Replication and Implementation

To maximize the likely implementation of EuroFIT beyond the funded project by developing detailed, validated guidelines on replication and implementation.